Pune: Continuing with its commitment to strengthen its retail footprint in the Indian market, India Yamaha Motor (IYM) Pvt. Ltd. today announced the opening of its first “Blue Square” outlet in Wakadewadi, Pune and second in Maharashtra.

Launched under the banner of ‘Shelar Auto’, the latest “Blue Square” outlet is a unique concept-driven showroom to embed Yamaha’s racing DNA of excitement, style & sportiness in the region.

Predominantly focused on customer-centric brand experience, Yamaha’s ‘Blue Square’ showrooms are designed to offer a sense of community, creating a space for customers to connect with the ethos of the brand.

Blue Square is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterizing the brand’s racing DNA and ‘Square’ defining an entry into the world of Yamaha.

The ‘Blue Square’ outlet carries forward Yamaha’s racing DNA through a visual and exhibitory outline seen on the exterior porticos of the outlet and a BLUE-themed interior.

The premium outlet will showcase an attractive display of motorcycles followed by genuine accessories, apparels, and spare parts. ‘Blue Square’ showrooms will also feature a café that serves as a platform for customers to not only hangout and talk motorcycles but also gain information about the brand.

“Yamaha is excited to announce the launch of its first Blue Square in Pune, Maharashtra. Epitomising operational efficacy, convenience, and technological advancement, every ‘Blue Square’ outlet is established in sync with customer preferences along with compelling ‘digital’ experiences. These premium outlets also prove to be a communication platform for customers to interact with the brand, access information along with exploring accessories and apparel, thereby offering them an enriching and premium experience.”

Ravinder Singh
Senior Vice President, Sales
Yamaha Motor India

Apart from the newly launched outlet in Pune, Yamaha currently operates a Blue Square outlet in Amravati, Maharashtra. In addition to it, Yamaha has its ‘Blue Square’ showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Telangana, Andhra Pradesh and other North-Eastern States.

The first Blue Square was launched in Chennai, in December 2019 and Yamaha plans to launch 100 “Blue Square” outlets across PAN India.

About Yamaha Motor India group of companies

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM).

IYM’s manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets.

YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively.

Presently, its product portfolio includes YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology-enabled models such as FZ 25 (249 cc) with ABS, FZS 25 (249 cc) with ABS, FZ-S FI (149 cc) with ABS, FZ FI (149 cc) with ABS, FZ-X (149 cc) with ABS and UBS enabled scooters like Fascino 125 FI Hybrid (125 cc), Ray ZR 125 FI (125 cc)and Street Rally 125 FI (125 cc).

Suggested Read: Yamaha launches Neo-Retro motorcycle FZ-X with ride free concept (indiaunicorn.com)

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