Mumbai: Mahindra & Mahindra Ltd (M&M), part of the USD 19.4 billion Mahindra group has signed an MoU with Mahindra MSTC Recycling Private Limited (MMRPL) towards offering its customers a first of its kind end-to-end solution for scrapping vehicles.

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MMRPL is engaged in the business of acquiring used/end of life vehicles to dismantle and scrap it under the brand name of CERO. The agreement with MMRPL will enable customers to get a hassle free and transparent deal under one roof.

Any customer intending to purchase a new Mahindra Vehicle by scrapping/ exchanging the old vehicle which is more than 15 years old can do so at any Mahindra dealership.

These services would provide utmost convenience to the customer without the need to look for a vehicle scrapping agency/ dealer. This is especially relevant given the new vehicle scrappage policy announced by the Minister for Road, Transport and Highways in the Lok Sabha on 18th March, 2021. The policy is aimed at creating an eco-system to eliminate old and polluting vehicles.

“Our agreement with MMRPL is a step towards delivering customer delight through a convenient, one stop solution for customers who wish to scrap their old vehicle. While the scrappage policy will take effect in some time, we are ready to help the customers who intend to discard their vehicles.”

Veejay Ram Nakra
CEO Automotive Division, Mahindra & Mahindra Ltd

Mahindra dealerships along with CERO will offer:

  • Vehicle evaluation
  • Arrange quote for exchange/scrappage value of the vehicle
  • Provide end to end services including vehicle pickup, transportation and environment friendly dismantling at CERO Scrap yards
  • Post this, the Certificate of Deposit/Destruction (COD) will be issued by CERO, which will enable customers to claim eligible benefits under the upcoming Scrappage Policy. 

Further, given the COVID 19 scenario, to encourage customers to stay at home Mahindra is offering evaluation of the vehicle at doorstep.

“CERO is India’s first authorized recycler for motor vehicles built on PPP model. We have dismantling centers at Greater Noida, Pune and Chennai and in addition collection centers at major cities such as Mumbai, Bangalore, Hyderabad, Ahmedabad, Jaipur and Chandigarh.  Further, CERO has plans to have presence in 25 cities within the next 8-10 months. The arrangement with M&M is going to strengthen this reach and benefit all Mahindra vehicle customers who are looking for solutions for scrapping their old vehicles.”

Sumit Issar
Managing Director of Mahindra Intertrade Ltd

In the recent past, Mahindra with a focus on customer convenience has introduced first of its kind self-evaluation tool – Insta Cash Offer (ICO) as a part of its OWN Online Digital platform. Here customers, at their comfort, can do the self-evaluation of vehicle and get instant offer for their used vehicles. The company has taken several initiatives such initiatives to offer innovative, digital, and flexible options to all segments of its customers.

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Mahindra MSTC Recycling Private Limited (MMRPL), is a joint venture between Mahindra Intertrade Ltd. and MSTC Ltd., a Govt of India Enterprise, and has set up India’s First Automotive & Steel Recycling facility under the brand name CERO at Greater Noida in January 2018.

It is India’s first organized, fully compliant, pollution free recycling facility. End of life vehicles are collected, depolluted and dismantled at the state-of-the-art facility. The facility embraces a Zero pollution objective and the automated plant has the capacity to recycle old Trucks, Buses, Cars and Two/Three Wheeler’s and Consumer durables.

The recovered raw materials from the vehicles will be supplied to companies that can make use of them, provided they meet the stringent quality and sustainability requirements. Automotive steel is one of the best steels available as it can be easily melted and remade thus helping the case of circular economy.

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