New Delhi: The Telecom Standards Development Society, India (TSDSI) and the Advanced Television Systems Committee (ATSC) have signed an agreement to enable adoption of ATSC standards for broadcast services on mobile devices in India.

As members of both standards organizations, Sinclair Broadcast Group, Inc. and ONE Media 3.0, LLC have actively supported co-operative efforts between TSDSI and ATSC on this agreement as well as detailed standards contributions and joint U.S. and Indian activities.

Of particular significance, ATSC 3.0, the world’s first Internet-Protocol-based television broadcast standard, has many elements of convergence and compatibility with international telecom standards that have been recognized by this agreement as a strong candidate for Direct-to-Mobile broadcast for the billion strong mobile user base in India.

“We’re delighted that leaders in broadcast and telecom standards are charting a way forward to break traditional walls between these verticals in the interest of creating the most cost-effective broadcast solution for massive cellularized deployment. Our investment in Saankhya Labs for ATSC 3.0 silicon and infrastructure technologies is a clear testament of our confidence in India’s technological expertise and market influence. Through adaptation by TSDSI, ATSC 3.0 also can be part of the 5G ecosystem for non-television data services.”

Christopher Ripley
Sinclair’s President and CEO

Developed by the Advanced Television Systems Committee, the ATSC 3.0 standard has been adopted in both the United States and the Republic of Korea. Unlike other digital terrestrial broadcast standards including the European DVB-T, Japanese/Brazilian ISDB-T, and Chinese DTMB platforms, it is purpose-built for the modern 5G telecom era of convergence with the ability to introduce new waveforms and features for rapidly evolving use cases.

The IP-based standard, incorporates remarkable new capabilities including:
Synchronicity with 5G telecom services;Upgrades to new waveforms for new use cases;Provision of robust mobile reception on a wide range of devices;Improved spectrum efficiency in a cellular topology;Provision of resilient advanced emergency information.

Ripley added, “We congratulate both ATSC and TSDSI for their foresight and keen acknowledgement of the need for a converged broadcast solution that complements 5G unicast. It certainly meets the foundational needs of terrestrial broadcasters with strong public service missions.”

“We are pleased that the Indian Ministry of Information and Broadcasting has recognized ATSC 3.0 as an ‘emerging standard around 5G broadcasting where you can directly broadcast to mobile phones’ as well as providing a grant for proof-of-concept field trials to validate the business case1.”

Sesh Simha
Vice President, Advanced Technology, ONE Media

“Designed in India, our Mark ONE engineering validation smartphone with embedded ATSC 3.0 technology is an example of our continued support of ‘Atmanirbhar Bharat’ (self-reliant India) solutions for this activity.”

Business Wire

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