New Delhi: Affle (India) Limited through its subsidiaries (“Affle”), today announced the completion of acquisition to acquire full control, tech IP assets and 100 per cent ownership of Jampp, a leading global programmatic mobile marketing company.
Affle had approved and announced the acquisition of Jampp on June 9, 2021 and this marks the successful completion of its biggest acquisition till date.
Jampp is a global platform that started in 2013 in Latin America (LATAM) and its largest teams continue to be based there. Jampp’s programmatic mobile advertising platform is used by leading app marketers to acquire new users and also to drive repeat usage and transactions with existing users. Jampp drives incremental performance for many of the global brands across North America, LATAM, APAC and other international markets.
This acquisition carries a great strategic merit as it strengthens Affle’s CPCU business model and enables Affle to expand into fast-growing markets like US and LATAM, while further consolidating its position in APAC.
Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud.
While Affle’s Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.